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  • Writer's pictureRobert Louis Shepard, PhD

Technology Versus The Worker



2015 opened with The Coca Cola Company laying off thousands of its employees in North America and others at their International operations. Letting go of American workers through restructuring, downsizing, reengineering, and lay offs is not limited to The Coca Cola Company but also is taking place at other major corporations.


The steady decline in the American workforce with no form of job security anywhere in sight caused me to revisit a book I read in 1998.  The book titled, "The End of Work: The Decline of the Global Labor Force and the Dawn of the Post-Market Era" was written by Jeremy Rifkin. In the book Rifkin puts forth a compelling argument of the steady and inevitable decline of jobs worldwide resulting from worker displacement by technology; hence, his book title "The End of Work."


As 2015 begins, many strategic plans, resolutions, and promises are being made. I open my Blog this year by encouraging readers to read and evaluate Riflin's book for themselves and keep or bring their personal debt under control in 2015 (see Blog entry titled "Debt Can Trap"dated November 6, 2014).


Eliminating debt provide individuals the time to discover their purpose, their passion, and how they fit in the new workforce without having to simply settle for anything because of overindulgence.

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